Sipping Stardom: The Rise of Celebrity and Creator-led Coffee Brands

What we are currently witnessing in the beverage sector is exponential growth when it comes to new celebrity and creator-led brands launching onto the market. From Sex Education actor Gillian Anderson’s functional soft drinks brand G Spot, to Spider Man Tom Holland’s premium non-alcoholic beer brand Bero, the beverage sector is attracting celebrities and creators looking beyond the traditional niche sectors they once occupied. We are proving that coffee provides more than just a caffeine fix. 

The coffee market is a multi-billion dollar industry, and it's no surprise that stars see an opportunity to capitalise on the drink’s universal appeal. But beyond the financial incentive, coffee allows celebrities to express their personal tastes, values, and lifestyles in a tangible way. For many, launching a coffee brand offers a chance to combine their love of the drink with a mission, often related to sustainability, fair trade, or health.

Coffee, as a daily ritual for millions, becomes a powerful branding opportunity for celebrities to connect with fans on a personal and authentic level. Celebrity and creator-led coffee brands can stand out in an increasingly crowded market by offering their fans more than just coffee, whether that’s a premium experience, unique flavours, ethical sourcing or community.  At Collab Coffee we love collaboration, here's a selection of brands that have caught my eye in the coffee space.

Top Celebrity Coffee Brands

Emma Chamberlain - Chamberlain Coffee

The OG, and YouTube personality Emma Chamberlain took her love for coffee to the next level by launching Chamberlain Coffee in 2020. Her brand emphasises ethically sourced coffee beans with vibrant, playful packaging. 

With Chamberlain Coffee, Emma’s focus has been ensuring her product is accessible to her young fan base, combining fun, quality, and a touch of sustainability.

Chamberlain’s signature blends, like "Social Dog Blend" or "Careless Cat Blend", are tailored to different coffee drinkers, making the brand relatable to a broad audience. The brand has grown alongside her own popularity, often featured in her vlogs, and has become a favourite among Gen Z coffee lovers.

Hugh Jackman - Laughing Man Coffee

Hugh Jackman, known for his acting roles, has also made a significant mark on the coffee industry with his brand Laughing man coffee.The brand has a mission-driven focus, aiming to give back to farmers in underprivileged communities. Jackman founded the company after meeting a coffee farmer in Ethiopia and becoming inspired by the potential to make a difference in the lives of farmers. 

Laughing Man Coffee is committed to fair trade practices and sustainable farming. The company donates a portion of its profits to the Laughing Man Foundation, which supports educational programs, community development, and social entrepreneurship initiatives for coffee farmers.

Jimmy Butler - Big Face Coffee

A premium coffee brand founded by the NBA star during the 2020 NBA Bubble. What started as a small side project—where Butler would charge his teammates $20 per cup, regardless of size—quickly evolved into a full-fledged business. Known for its high-quality beans sourced from regions like Central America, the company prides itself on offering a luxury coffee experience.  Butler’s passion for coffee shines through in the brand’s emphasis on craftsmanship and attention to detail, with offerings ranging from rich espresso blends to smooth, specialty roasts. Big Face Coffee has become a unique extension of Butler’s personality, reflecting his entrepreneurial spirit and love for the beverage.

Celebrity Food & Drink Brands Beyond Coffee

Ryan Reynolds - Aviation Gin

Ryan Reynolds may be a big-screen favourite, but he’s also made a name for himself in the spirits industry with Aviation Gin Known for his clever and often humorous marketing, Reynolds has helped Aviation Gin rise in popularity since he acquired a stake in the company in 2018. Aviation Gin boasts a smooth, clean taste and has quickly become a favourite in the craft spirits world.

The Rock - Teremana Tequila

Dwayne "The Rock" Johnson launched Teremana Tequila as a high-quality, handcrafted tequila brand. Teremana, meaning "spirit of the earth," reflects Johnson's values of authenticity and craftsmanship. The brand focuses on sustainability, with agave byproducts used as compost for local farms, and the distillery running on energy-efficient processes. The tequila has received rave reviews for its smooth and bold flavour, much like the personality of its founder.

Lewis Hamilton - Almave

The seven-time Formula One champion, has ventured into the beverage industry with Almave, a non-alcoholic agave spirit launched in partnership with Casa Lumbre, a Mexican spirits incubator. Almave offers a tequila-inspired experience, crafted from blue agave but without the fermentation process, which means it has no alcohol. It was introduced to the market in October 2023, offering two variants: Almave Ámbar for sipping and Almave Blanco for mixing into cocktails.
Pernod Ricard, a global leader in the wine and spirits industry, acquired a minority stake in Almave in 2024. This partnership aims to leverage Pernod Ricard’s brand-building expertise and global distribution network to expand Almave's presence worldwide. This collaboration highlights Pernod Ricard’s growing interest in the non-alcoholic spirits market, which aligns with the brand's sustainability and wellness focus.

Why Celebrity-Backed Brands Are Here to Stay

The trend of celebrities launching their own food and drink brands is more than just a passing fad. These brands allow stars to diversify their careers while building a tangible connection with their audiences. By infusing personal stories, values, and creativity into their products, celebrities are able to offer more than just endorsements—they’re creating entire experiences that resonate with consumers.

Moreover, the rise of social media has made it easier for celebrities to market their brands directly to their fan base. Platforms like Instagram, YouTube, and TikTok allow for more personal, authentic marketing, where stars can show how their products fit into their everyday lives.

Final Thoughts

Celebrity food and drink brands, especially in the coffee sector, are capturing the attention of consumers who are looking for more than just a product—they’re seeking a lifestyle. Whether it’s a sustainable coffee brand, a premium tequila, or an eco-conscious water line, these ventures reflect the evolving ways celebrities are using their influence to enter new markets. With more stars entering the food and beverage space, we can expect to see even more innovative and exciting products on the horizon.