The UK’s Only Iced-Coffee Gaming Brand Launches

The UK’s Only Iced-Coffee Gaming Brand Launches

London | October 2023 — Collab Coffee has launched the UK’s only iced-coffee gaming brand, Kontrol Coffee, after recognising a gap in the market for a ready-to-drink (RTD) coffee designed for gamers looking to naturally fuel their play.

A Word from the Head Honcho

“The ready-to-drink coffee market is about to explode,” said Neale Salt, Commercial Partnerships Director of Collab Coffee, the expert coffee business behind Kontrol Coffee. “We aim to disrupt the gaming energy market and re-write the rules of in-game energy with caffeine in its most natural and delicious form. Kontrol Coffee offers an alternative to synthetic energy drinks and powders and connects with a highly engaged community of modern gamers and creators.

“That has always been Collab Coffee’s ultimate mission. As the UK’s interest in coffee increases, we are looking to place innovative new coffee brands into target niches in the marketplace. We are leading the UK’s coffee evolution!” says Neale.

Industry Data

According to Mordor Intelligence the RTD coffee market is projected to register a compound annual growth rate (CAGR) of 2.55% during the forecast period 2023 - 2028.

The voice of the UK’s games industry, Ukie, states that the UK’s video games consumer market is up 17% compared to pre-pandemic figures and is maintaining its growth trajectory. Ukie valued it at £7.05bn in 2022. 

Gaming Partnerships

Why sip just any coffee when you can sip one that’s Ubisoft-approved? Kontrol Coffee has partnered with Ubisoft following the release of their new title, Assassin’s Creed ® Mirage, on October 5. This powerful alliance will create the ultimate collectible as each Mirage Vanilla Latte coffee can will feature original artwork from the game.

“Part of our strategy for growth is aligning Kontrol Coffee with the world’s biggest gaming giants. We aim to place an iced-coffee can into every gamer’s hands giving them unrivalled next-level immersion into the action with every sip,” said Neale.

The Flavours

Kontrol Coffee has launched with four new flavours: Original Latte, Mocha, Caramel, and Mirage Vanilla Latte. They are all available in grab-and-go Kontrol cans, the largest available in the RTD coffee game.

Kontrol’s tagline: ‘Fuel your Game’ underlines its mission to pause gamers’ thirst, not their play.

Where to Buy

Visit Kontrol’s portal at

Price Point

Only RRP £1.79 per can it’s value that’s hard to beat. Gamers no longer need to splurge on overpriced energy drinks when they can unlock natural-caffeine goodness for less.

Pack It Up

Kontrol loot comes in packs of 12, perfect for stocking up an inventory.

Special Perks

Gamers get to enjoy exclusive content via Kontrol. Stay tuned—Kontrol is actively looking to form alliances with other major players in the gaming industry.


For more information, high-res images, or to arrange an interview, please visit or email

About Kontrol Coffee

Kontrol Coffee is a trailblazing coffee brand tailored for the gaming community. Offering a range of specialty iced coffees in ready-to-drink cans, Kontrol Coffee is the natural fuel of choice for modern gamers and creators. With collaborations with world-leading gaming brands, Kontrol Coffee is more than just a brew; it’s a lifestyle. For more information, visit

About Assassin’s Creed

Since it first launched in 2007, the Assassin’s Creed® series has sold more than 200 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognised for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.   

About Ubisoft

Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2022–23 fiscal year, Ubisoft generated net bookings of €1.74 billion. To learn more, please visit:  

© 2023 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.   

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