Background
Millie Bobby Brown launched her beauty brand Florence By Mills in 2019 with huge success. Her love for coffee meant the next entrepreneurial move was to create her own coffee brand.
As soon as we met with Millie's team, we knew this was a perfect fit, and agreed on an international licensing deal to operate the coffee side of her business.
A-
The Collaboration
Millie's strong and recognisable brand Florence, already had an identity for us to use, but we wanted to make sure Millie's fun, youthful and energetic personality came through in the product too.
Our research led us to look at newer, more modern coffee options, with a huge brand overview to 'get creative with coffee'.
-B
The Result
That creative drive means we launched with a wide selection of product, all over the world.
From 6 different flavour syrups, to quick and easy fridge packs of coffee concentrate, this brand is set to take great tasting, quick coffee to the next level.
200k+
Followers on Social Media on Launch
16
Countries on Launch (inc US, UK & Europe)
8 Million
Expected Website Sessions in First Month
I'm delighted to finally share florence by mills Coffee with you, and I hope you love it just as much as I do.